Using yesterday’s strategies to recruit tomorrow’s students?

It’s easy to be critical about recruitment strategies. But it’s harder to find solutions that work. The first step in finding effective solutions is to identify performance gaps. Many of the strategic and tactical gaps we find have low cost solutions.

HES Services

HES 110 Point Admissions Audit
  • Want to improve enrollment outcomes while controlling costs? Looking for a comprehensive examination of how you recruit new students? 
  • We examine 110 different components of an institution’s new student recruiting practice. For each component, we provide a industry standard performance rating indicating whether it is above standard, at standard, needs improvement or needs implementation.  We also provide observations and recommendations in a comprehensive report.
  • Search strategy, funnel conversion practices, organizational structure and staffing, use of vendors and products, systems, workflow, daily operations, strategic and tactical plans are reviewed. 
  • A written report is generated that provides findings, observations and recommendations.
Organizational Structure Review
  • Looking to maximize your team and talent performance?
  • This service provides a review of the enrollment division’s organizational structure, position descriptions, staffing levels, work flow, quality of customer service, systems, timeliness of production, adherence to policies and procedures and general compliance.
  • This service helps an institution determine if a realignment of the department is necessary and/or identify opportunities to improve productivity.
  • A written report is generated that provides findings, observations and recommendations.
Funnel Conversion Percentage Assessment
  • Want to improve your conversion percentages? A small improvement in conversions can have substantial impact on outcomes.
  • This service provides an assessment of the strategic and tactical actions that are within control of the institution and directly impact funnel conversion percentages.
  • The goal is to identify specific opportunities for improving funnel conversion percentages.
  • A written report is generated that provides findings, observations and recommendations.
Non-Enrolled Student Survey
  • Looking for real-time data on why students are decline you and going somewhere else?
  • This service is designed to help an institution obtain real-time intelligence as to why students are not enrolling and where they are attending. 
  • Surveys typically begin late in the recruiting cycle or shortly after it has ended.
  • A written report is generated that provides findings, observations and recommendations.
Competitor Risk Exposure Analysis
  • Want to gain additional intelligence on your competitors?
  • This service provides a review of an institution’s direct and indirect competition. 
  • Key areas examined include sticker and net-price, program competition, institutional attributes, marketing tactics and content, and quality of customer service are examined.  To the extent possible, we also explore potential demographic impacts of your market.
  • A written report is generated that provides findings, observations and recommendations.
Admission Budget Review
  • Curious as to whether you are spending too little or too much on admissions and recruiting?
  • This services provides a review of an institution’s admission and recruitment budget and vendor expenditures. 
  • This is a straight forward budget check up to help ensure the level of expenditures allow the institution to be competitive.
  • A written report is generated that provides findings, observations and recommendations.
Custom Request
  • Looking for help that is specific to your needs?
  • Contact us to learn how we can customize our services for you.
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