Are they hearing your story… or your competitor’s story?

The complement of marketing and communications strategies needed to recruit and retain students is complex. HES can help you improve how you tell your story.

HES Services

Marketing & Communications Review
  • Looking for a marketing and communications review that delivers observations and recommendations in short order at an affordable price without an extensive timeline?
  • This service provides a review of creative and copy, including but not limited to value propositions, website, print and collateral material, and the admissions communications flow is conducted.  Observations and recommendations are provided in a written report. 
  • Assistance with modifying and re-mapping the admissions communications flow can also be provided.
  • A written report is generated that provides findings, observations and recommendations.
Brand Refresh
  • Not looking for a re-brand? But want to make sure your current brand is breaking through the market chatter?
  • This service provides a review of how well your channels of media consistently sell your brand. We review institutional messages expressed by various department for alignment with your brand.  We also review your website, admission communications, print and collateral material.
  • Observations and recommendations are provided in a written report.
  • A written report is generated that provides findings, observations and recommendations.
Drip Campaign Develop Review
  • Need a review of your drip campaigns to improve outcomes?
  • We will look specifically at your drip campaigns used to cultivate the various audiences in the admission funnel.  We review analytics, messages, copy, subject lines, pre-headers, and calls to action. 
  • We provide written suggestions for improvement and content rewrites.
  • A written report is generated that provides findings, observations and recommendations.
Marketing Plan Review
  • Is your marketing plan collecting dust? Have an accreditation review coming up?
  • We can help you springboard you plan to success and save time and resources. Let us help by designing, writing and/or revising your plan.
  • You will also benefit from our observations and recommendations along the way.
  • A written report is generated that provides findings, observations and recommendations.
Graduated Student Survey
  • Need better data on your graduates to leverage how you demonstrate outcomes?
  • This survey is designed to help an institution demonstrate outcomes by surveying students who graduated 2 years and 6 years out. 
  • We survey students to find out what they are doing today, develop data points and stories that can be used in marketing.
  • A written report is generated that provides findings, observations and recommendations.
Secret Shopper Service & Customer Service Quality Assessment
  • Want to improve your customer experience? Curious how you stack up against your competitors?
  • Through the use of secret shoppers and a behind the scenes assessment of the customer experience, we evaluate the quality of customer service in key departments such as admissions, financial aid, bursar and registrar. The client decides which departments are to be included in the evaluation. 
  • Designed to help an institution identify opportunities for improving customer care across departments.  This service is customized to each institution’s need.
  • A written report is generated that provides findings, observations and recommendations.
Custom Request
  • Looking for help that is specific to your needs?
  • Contact us to learn how we can customize our services for you
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  Services are provided in collaboration with the 989 Group.